Kirameki   

Kirameki is a fictitious Japanese confectionery brand that specialises in making traditional Japanese star-shaped candies called ‘konpeito’. Usually different coloured konpeito candies have similar flavours, and Kirameki set themselves apart by experimenting with a variety of richer and more unique novelty flavours.

Their products will be available only in Japan, positioning their nature to be more akin to a souvenir product that people would want to try out and purchase as gifts for their friends. The brand uses a fun and exciting personality and a simple visual aesthetic to reflect its goal to put forward changes and innovation to an already existing traditional Japanese product.