Marlu
Freelance Work
2023
Branding
A visual identity project created for a custom home builder company named Marlu, who specialises in building custom luxury homes on the coastal areas of Victoria, such as Barwon Heads and Torquay.
The goal for the client was to create a distinct identity for the new company that is not only distinct from other competitors, but also conveys a sense of elegance and serenity from its focus on scenic coastal locations. A brand styleguide was created as the final deliverable.
The goal for the client was to create a distinct identity for the new company that is not only distinct from other competitors, but also conveys a sense of elegance and serenity from its focus on scenic coastal locations. A brand styleguide was created as the final deliverable.
Motion Collection
2021 - 2024
A compilation of various motion assets created for a range of clients as well as personal projects.
Cheeditha Energy Website Animation
Freelance Work
2021
Animated web asset for the renewable energy comapny with the goal to celebrate the native animals and plants through the artwork designed by the local artists of Pilbara, WA. The asset was featured prominently on the homepage of the Cheeditha Energy Website.
Coffee Mio Social Ads
Agency Work
2022
A series of ads created to promote the product range and subscriptions offered by the Melbourne-based roastery, Coffee Mio.
Created at Milkman Agency.
Motion Experiments
Personal Project
2024
Various retro-styled animated tiles I created in my spare time as a way to learn and experiment with After Effects.
Milkmaid
Agency Work
2022
Branding
A branding project created for an example document sent to clients as a preview of what’s included in a brand strategy.
This fictitious example reimagines Milkman Agency into an ice-cream store. I was responsible for creating new mockups to further demonstrate the concept using established fonts and colour palettes. I had expanded on existing guidelines by introducing new iconography and showing new ways to utilise the brand elements.
Created at Milkman Agency.
This fictitious example reimagines Milkman Agency into an ice-cream store. I was responsible for creating new mockups to further demonstrate the concept using established fonts and colour palettes. I had expanded on existing guidelines by introducing new iconography and showing new ways to utilise the brand elements.
Created at Milkman Agency.
Kirameki
University Coursework
2021
Branding/Visual Identity, Publication,
Packaging, Motion Graphics
Kirameki is a fictitious Japanese confectionery brand that specialises in making traditional Japanese star-shaped candies called ‘konpeito’. Usually different coloured konpeito candies have similar flavours, and Kirameki set themselves apart by experimenting with a variety of richer and more unique novelty flavours.
Their products will be available only in Japan, positioning their nature to be more akin to a souvenir product that people would want to try out and purchase as gifts for their friends. The brand uses a fun and exciting personality and a simple visual aesthetic to reflect its goal to put forward changes and innovation to an already existing traditional Japanese product.
The brand is environmentally aware and this is reflected in the recycled materials chosen to use in physical design items.
ISTD Biophilia:
Moon Diary 2022
University Coursework
2021
Typography, Publication
Diary design in response to the 2021 ISTD (International Society of Typographic Designers) brief ‘Biophilia’. The diary allows the user to explore their connection to nature by documenting whether or not, or how the different moon phases affect their lives.
